UKdigit is a trading name of Manchester Appliances (referred to using “We”, “Us”, “Our” or the “Company”) and is a company registered in England and Wales (Company registration number: *******). UKdigit is a leading British specialist web designer and web developer. We pride ourselves on providing our customers amazing services that meet their expectation.

When you shop with us or use our services, you trust us with your data. We’re a company that puts you, our customer, first, respecting you as an individual but also as a member of our community. We listen to our customers to understand your expectations and make sure these are reflected in our business decisions. We’re committed to maintaining your trust and confidence. In this Privacy Policy, we’ve provided details on when and why we collect your personal information, how we use it, the very limited conditions under which we may disclose it to others (where direct marketing is concerned only with your explicit permission) and how we keep it secure.

We collect personal information about you when you visit one of our stores, use our Websites (“Websites”), or use our web or if you communicate with us by phone, e-mail and social media. We refer to our Websites collectively as “Online Services”.

The types of personal information we collect include:

Personal details such as your name, address, date of birth, email address, phone number and other contact information, transaction information, such as the product you purchased, its price, your method of payment and your payment details which are anonymised as per PCI DSS recommended standards.

Information about you like your employment details, financial position and information taken from identification documents like your passport or driving licence when we review your application for insurance or loans offered by selected third parties’ partners

Your account information – such as dates of payments owed and received, the subscription services you use or any other information related to your account

The phone numbers that you call/send messages to or the phone numbers that you receive calls/messages from.

The date and time of the calls and messages you send or receive through our network, and your location at the time these communications take place.

When you’re using our Online Services, the information we collect includes:

Account information, like your username, password, and other identifiers or credentials you use to access our online services or to buy our products and services, details of your shopping preferences, such as your favourite brands and products, as well as which of our stores you prefer to shop in

Information that you provide in your dealings with us. This includes when you register to use our online services, or when you subscribe to our services or request further services and/or information from us.

Details of your visits to the Website, in-store WIFI or App and the resources that you access. Examples include ads that you click, device information and location

IP address and cookie data

The situations when you provide personal information could include when you:

Purchase products at our stores or through our contact centre

Register or use our Online Services including mobile device applications

Request to receive marketing or other communications

Use our Wi-Fi networks or other in-store tech

Enter one of our competitions or when you complete one of our customer surveys

Submit information when you’re providing feedback

Use interactive features of our Online Services.

We share personal information within the Vextra Group. Members of the Vextra Group that receive this information are not authorised to use or disclose the information except as provided in this privacy policy.

Our service providers
We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf and only where they meet our standards on the processing of data and security. We only share information that helps them provide their services to us or to help them provide their services to you. For example, some of our service providers place advertising for us online, about our products and services and those of our retail partners, suppliers and third parties. As a result, where you have indicated you are happy to receive marketing from us, you might see online advertising that we have placed on the web sites you visit, or the interactive services you use.

Where you have asked us to deliver your purchases either to the store (‘Click & Collect) or any other place, we will also share your address and contact details with our delivery partners like DPD, Royal Mail etc. to ensure a successful delivery. These partners may contact you to provide periodic updates on your delivery.

If required to by law, under any code of practice by which we are bound or we’re asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions

Information may also be shared with fraud prevention agencies to prevent fraudulent claims

If we need to do so in order to exercise or protect our legal rights, users, systems and services

In response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.

With emergency services (if you make an emergency call), including your approximate location

Companies that enable us to collect your reviews and comments, both online and offline.

We may use trusted third parties to carry out certain activities on our behalf and may share your personal data with them for the purposes of: processing and sorting data, monitoring how customers use our site, issuing our emails for us and collecting product/customer feedback from you via surveys.

Companies which run our contact centres because they need your personal information to identify and contact you.

Credit Reference Agencies
In order to process your application we’ll supply your personal information to credit reference agencies (CRAs) and they will give us information about you.

This will include information from your credit application and about your financial situation and financial history. We will use this information to:

Assess your creditworthiness and whether you can afford to take the product

Verify the accuracy of the data you have provided to us

Prevent criminal activity, fraud and money laundering

Trace and recover debts

To make sure any offers provided to you are appropriate to your circumstances.

Your data will also be linked to the data of your spouse, any joint applicants or other financial associates.

We will keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we’ll remove you from our marketing mailing lists. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘How we use your personal information’ and for one of these reasons:

To respond to any questions or complaints

To show that we treated you fairly

To maintain records according to rules that applies to us

To establish, bring or defend legal claims.

We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.

We do not retain personal information in an identifiable format for longer than is necessary.

We will keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we’ll remove you from our marketing mailing lists. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘How we use your personal information’ and for one of these reasons:

To respond to any questions or complaints

To show that we treated you fairly

To maintain records according to rules that applies to us

To establish, bring or defend legal claims.

We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.

We do not retain personal information in an identifiable format for longer than is necessary.

Access to Information held about you
You have the right to request what personal information we hold about you. This is sometimes called a ‘Data Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we’ll provide it to you free of charge. Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information. Except in rare cases, we’ll respond to you within 30 days after we’ve received this information or, where no such information is required, after we’ve received your request.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

In certain circumstances you have the right to request a copy of your personal information from us or to have that information passed to an organisation of your choice in a format that can be easily re-used.

Right to stop or limit our processing of your data
You have the right to object to us processing your personal information if we’re not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

Where we rely on our legitimate interests, as set out under ‘How we use your personal information’, you may object to us using it for these purposes. If we agree that your objection is justified in accordance with your rights under data protection laws, we’ll permanently stop using your data for those purposes. Otherwise we’ll provide you with our justification as to why we need to continue using your data.

You can ask us to restrict the use of your personal information if:

It isn’t accurate.

It has been used unlawfully but you don’t want us to delete it.

It’s not relevant any more, but you want us to keep it for use in legal claims.

You’ve already asked us to stop using your data but you’re waiting for us to tell you if we’re allowed to keep on using it.

Please note that we may be required by law to retain certain information. Before we are able to provide you with any information or correct any inaccuracies, we may ask you provide other details to help us respond to your request.

If you would like to exercise these rights, please contact us.

Please make sure you provide the following identification documents as part of your application:

Please make sure you provide one proof of identity (we suggest either a utility bill in your name or your driver’s licence, but other similar formal documents may be accepted, please note the documents cannot be older than 6 months) as part of your request.

We won’t send you marketing messages if you tell us not to. You can click onto the “unsubscribe” link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. Each “unsubscribe” link only relates to that specific type of communication. Please also note that you may continue to receive Service communications in relation to the product and services we have sold to you

Alternatively, you can unsubscribe by submitting your request here. Please note that it may take up to 28 days to process your request.

All companies within the Vextra Group use technical and organisational security measures to protect the personal information supplied by you against loss, destruction, and any unauthorised access by third parties.